Keeping Canada Competitive with EV Standards

Balancing flexibility with strong targets for investment, jobs, affordability

The world is moving rapidly toward electric vehicles (EVs) and Canada can turn this shift into a strategic advantage. The Electric Vehicle Availability Standard, currently under review from September 5 to November 4, helps Canada attract investment, create jobs and make EVs more affordable for Canadian households while delivering cleaner air.  

The auto sector faces real challenges, but the EV Standard can be adjusted for flexibility without weakening its ambition. Potential adjustments include maintaining plug-in hybrids, expanding the EV charging credit cap, keeping the 2030 sales target at a minimum of 50% and the 2035 target at 95%, and improving transparency in credit trading. These measures give automakers breathing room while ensuring the EV Standard continues to drive industrial growth, consumer benefits and Canada’s competitiveness in the low-carbon economy.  

Key takeaways  

  • EVs drive climate competitiveness: Ambitious targets help Canada attract investment, create jobs and strengthen domestic supply chains
  • Consumer benefits: Accelerating EV adoption lowers costs for Canadians and improves air quality
  • Supporting automakers: Targeted adjustments give industry flexibility during economic challenges