At the start of 2024, we set out to talk to small fleets across Canada about their interest in switching to electric vehicles (EVs). We thought we had a good sense of where they stood—turns out, we were way ahead of ourselves. Sure, most had heard of EVs, but that’s usually where their experience ended. Their list of questions and concerns? Long. One big reason for this gap: time. Small fleet owners and operators are busy—on the road, running their business, keeping things moving. They don’t have time to sift through reports or track down the latest on EV technology. That’s where we hoped to help. Our goal? Get them the right information—clear, relevant and easy to digest—so they can make informed decisions about their future.
What’s holding small fleets back?
After many in-depth conversations, it boiled down to two major barriers. First, a lack of awareness about the benefits—many small fleet operators simply don’t know how EVs could work for them. Second, deeply held concerns about whether electric models can actually meet their business needs.
But that’s not the whole story. Small fleet owners also face bigger financial and institutional hurdles than their larger counterparts. They have fewer resources, less time to track down information and are often overlooked in outreach efforts from manufacturers, governments and industry groups. For many, the transition to electric fleets feels out of reach—not because they don’t want to, but because they don’t know where to start. This lack of accessible information is a major barrier. While large fleets are making progress with electric vehicles, we also need to ensure that knowledge, data and insights trickle down to small operators, so they have the tools and confidence to make the switch.
It’s important to note that our work doesn’t address every challenge small fleet owners face. While there are many barriers to the transition, we’re focused on raising awareness by providing resources that make it easier for owners to take the first step. With our Moving to Electric resource, we aim to provide a starting point—something accessible and actionable for fleet owners who are considering making the switch to electric. This guide is informed by the conversations we’ve had with small fleet owners and is designed to help operators make informed decisions with straightforward information, resources and testimonials from those already making the switch.
Why now is the time to switch
The reasons to consider transitioning are becoming stronger. Gas prices remain unpredictable, while the long-term savings from lower fuel (electricity for an EV) and maintenance costs are becoming clearer. Government incentives aimed at improving affordability are shifting, and rebate programs may not be extended, so for fleet owners considering an electric vehicle, now is the time to explore available supports to maximize current opportunities. Meanwhile, major companies are increasingly requiring lower-emission transportation from their logistics partners. For independent truckers and small business owners looking to build long-term success, understanding the opportunities and challenges of electric vehicles is more important than ever.
The business case for EVs
When presented with clear, fact-based insights, the benefits of transitioning to EVs become undeniable for fleets with demanding day-to-day operations. EVs offer a range of advantages that can directly impact the bottom line for small fleet operators:
- Cost savings: EVs can lower operational expenses significantly, with fleets seeing fuel and maintenance costs drop by up to 40% compared to conventional gasoline or diesel vehicles. Reduced fuel costs, less frequent maintenance and the availability of tax credits and incentives mean that over time, the investment in an EV fleet can pay for itself, freeing up funds to be reinvested into business growth.
- Operational efficiency: Electric vehicles have quieter engines, smoother performance and fewer moving parts than traditional combustion engines. This translates to less downtime for maintenance and repairs, ensuring fleets remain on the road longer and operate more reliably.
- Improved driving experience: Drivers consistently report a better experience with EVs, citing quieter engines, smoother handling and a more comfortable ride. With no harmful pollutants building up in the cabin, EVs offer a healthier work environment. Charging at the end of the day also eliminates the need to stop for fuel. This better overall experience can play a role in attracting and retaining drivers.
- Competitive edge: In today’s market, consumers and business partners are increasingly drawn to companies that prioritize sustainability. By transitioning to EVs, small fleet operators can strengthen their brand reputation, demonstrating a commitment to innovation. This boost in public perception can open doors to new business opportunities and partnerships.
- Future-proofing businesses: As market trends shift towards zero-emission solutions, early adoption of EV technology positions small fleets to benefit from evolving technologies, emerging infrastructure and government support, all essential for long-term competitiveness.
A win-win for business and communities
Beyond individual business benefits, the transition to electric vehicles presents a broader economic and health opportunity. As demand grows, Canada’s truck, van and bus manufacturing sector stands to benefit, creating well-paying jobs. Electrification enhances energy efficiency, reduces reliance on imported fossil fuels and presents a major opportunity for Canada’s mining industry to become a global supplier of critical minerals needed for EV batteries, positioning Canada as a leader in the clean transportation economy.
At the same time, reducing air pollution from vehicle emissions has measurable health and economic benefits. Pollution from transportation is responsible for 1,200 premature deaths, 210,000 asthma symptom days and 2.7 million acute respiratory symptom days annually in Canada, costing the economy $9.5 billion per year. The shift to EVs can help reduce these costs while improving public health, particularly in areas with high truck traffic.
The impact of electrification is even clearer when looking at individual vehicle types. Studies in the US show that replacing a single diesel bus with an electric one results in US$43,800 in health benefits, including fewer cases of asthma and childhood mortality. In larger cities, this figure can reach US$207,200 per bus. Similarly, swapping one local delivery truck with an electric model cuts emissions equivalent to five households switching to EVs, while upgrading a single large truck to electric has the same effect as removing nearly 50 passenger vehicles from the road.
For businesses, communities and Canada’s economy as a whole, the transition to electric transportation represents a win-win opportunity—one that delivers lasting financial, health and environmental benefits.
Taking the first step with moving to electric
For fleet operators looking to stay competitive, it’s time to explore electric options. With the right information and support, businesses can take advantage of opportunities while reducing costs and preparing for the future. Moving to Electric can help fleet owners make the transition with more confidence, ensuring their businesses stay resilient and adaptable for future generations.
