Pembina Institute

RBC-Pembina Home Location Study

Understanding where Greater Toronto Area residents prefer to live

RBC-Pembina Home Location Study

Published July 16, 2012

By Cherise Burda

How much does affordability of neighbourhood influence your decision about where to live? If home price wasn't an issue, would you prefer to live in a more location-efficient neighbourhood? These and other questions form the basis of this study designed to examine preferences for home location attributes in the Greater Toronto Area.

Our results find that while a detached home remains important for many homebuyers, preference is higher overall for other attributes regarding where to live, not just what to live in. A large house and spacious lot are not as important as living in a "location-efficient" neighbourhood — one that gives residents the ability to walk or take rapid transit. The results of the survey show that there may be demand for "in-between" housing that's more compact but family-friendly and close to where people go every day.

Read the report | View the infographic

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