Reframed Initiative

Whole-building retrofits for emissions reduction and resilience

The Pembina Institute’s Reframed Initiative is a research and convening platform focused on identifying whole‑building retrofit solutions and scaling retrofit activity. It brings together expertise from the construction industry, building owners, policymakers, and the financial sector to chart a clear path toward accelerating whole‑building retrofits.

As Canada works to meet rapidly growing electricity demand driven by electrification across buildings, transportation, and industry, there is a growing recognition that buildings must play a far more active role — not simply as energy consumers, but as integral system assets. Whole-building retrofits, energy efficiency, load management, thermal storage, and distributed energy resources offer significant opportunities to reduce peak demand, improve affordability, and support grid modernization while lowering emissions.

Through the Reframed Initiative, we aim to accelerate the adoption of practical retrofit solutions, foster cross-sector collaboration, and advance systems-level thinking — positioning buildings as a foundational pillar of Canada’s electrified, resilient and low-carbon future.

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